(585) 872-5700


Of the calls we made so far I was most impressed with your responses. You were the only agent to sell me on the value of something other than "here is the lowest price quote." You were enthusiastic about your agency and your competence/confidence came through. I would find it hard not to use your agency.

Geoff Johnston

I work with The Smith Agency because price is as important as knowing that someone “has our back”. They keep us informed and they watch our coverage for our personal and business needs.

Doug and Francine Johnston

"Dear Tom, I just wanted to take a moment to share with you what a pleasure it has been working with your agency. In this day and age of frustration, being on hold with large corporations, it’s so refreshing to work with a agency where a live person answers the phone and is attentive to your needs. Everyone with your firm has been wonderful to work with and made life a lot easier for me. I feel as though I’m in good hands and sleep better, knowing that you’re looking out for my best interest."


Owner of Cornell Jewelers
My family has been a very satisfied customer of the Gerard Smith Agency for the past 16 years. Tom Smith and his excellent staff have guided my family through home, office and car insurance needs. The agency has always been supportive, even during some difficult claims experiences. We have always felt like our needs were met with the bottom line always being considered. The agency recently reviewed our various policies, made changes in our carriers and saved us an additional $500.

Fred & Barb

RD Specialties has been doing business with Smith Insurance for over 5 years. We’ve found them to be extremely friendly and nice to work with. They pay attention to the small details and most importantly, they’ve earned our trust when it comes to protecting our business.


owner of RD Specialties, Inc.
"Smith Insurance has handled our personal and business insurance for over 15 years. They’ve always been there for us when we’ve needed them. It’s important to us to work with real people who take a proactive approach to our insurance needs. We’ve built our restaurant business on the “personal touch” and Smith Insurance has done the same. We don’t have the time or the knowledge to worry about our insurance so it’s been very reassuring knowing that the professionals at Smith Insurance are taking care of us."

Jeff Riedel

Owner of Charlie Riedel Restaurants
"Lux Sonus LLC selected Gerard P Smith because of recommendations coming from our real estate investment team. The fact that they've helped us simplify our insurance portfolio and reduce our cost has been a big plus. One of the real estate agents, our attorney, and another real estate investor suggested that Ian Smith is knowledgeable, flexible, reliable, and would help us structure the proper insurance for all of our properties. We've been please with our relationship with Gerard P. Smith Insurance.”

Dan K.

Lux Sonus LLC
We cannot say enough about the Gerard P. Smith Insurance Agency. It is more than a relationship, it is a true partnership. They make it their business to understand ours, bringing excellent customer service 100% of the time. We have been a client for over two years and have seen a tremendous value in not only reduced premiums but in the thorough examination of our insurance needs. After moving our business to the Smith Agency, immediately they made suggestions to improve our coverage, one which has already saved us thousands of dollars. The professional staff is always eager to help and so responsive, it’s like they are part of our own staff. The value brought by such an experienced and hard working agency is more than just time and money; we truly have peace of mind that our insurance coverage is exactly what need. In a marketplace where you may feel oversold or under-serviced, they stand out, as an extension of your business – working for you.
Mirror Show Management
I am sure you know it, but I need to let you know how GREAT you guys are over there at the Gerard P. Smith Insurance Agency. I have been talking to your staff almost daily the past week (personal, business, and new insurance) and really can't believe how lucky we are to have such a great company behind us. Not only did Colleen and Kristen take care of a claim that I had and ensure that our new RV cards were processed in plenty of time to pick it up within a week, but Dorette is like my BFF right now because she is holding my hand through some new processes with LeChase insurance requirements that I had no clue about. She is so responsive and KIND, and the last thing she does is make you feel like you are a pain in her behind for the many questions and requests! She actually loves her job, and believe me, what a treat that is in this day and age. The turnaround on a question or request is amazing...thinking back to our previous insurance companies I remember calling the owner of the company three days in a row after my car burned to the ground and never received a call back. Oh, the joy of having someone there when we need them. Oh, and when Mark's mom passed and we needed to insure her place until we sell, Kristen was honest and upfront about the higher cost to insure a vacant property, and then turned around and got us a fabulous rate. WOW.
McAllister Sign
"I chose Smith Insurance Agency because of the people there. More directly, I chose you because of you. You were great, answered all of my questions, and provided personal service. Also, you didn't give me the "hard sell." I look forward to working with you for all of our insurance needs."

Michelle H.

Sparks Monroe Heating and Chimney Services, Inc.
"I chose Smith Insurance Agency because my parents use them as well and they said that they were the best in Rochester NY! When I came in to do paperwork, everyone was friendly and really helped me learn the basics since this was the first time that I purchased my own insurance. It is so nice to know that the people at Smith Insurance are willing to help and make the process easy."

Michelle M.

"We can always depend on Kevin and the staff at Gerard Smith Agency for their expertise with all our insurance needs. It's a pleasure working with a local family business."
Kittelberger Florist & Gifts
"I have been a client of the Smith Agency for over seven years and plan to maintain our relationship indefinitely. I have found their staff to be efficient, knowledgeable and responsive. Dorette is a real asset on the Commercial side, as is Kristen on the Residential. I have shopped price a number of times and found that the Smith Agency has always placed me with market or under market carriers. I recently experienced a fire at one of my properties and found Tom and his staff to be most helpful in the navigation of the claim process. Of greater importance, my coverage was comprehensive and covered every aspect of my loss. I can recommend the Smith Agency without reservation."

J. Hanna

owner of Hanna Properties
"I have been in business in Rochester for 37 years...33 of those years with the same insurance company. Then along came Mike and his persistence. Eventually we got together and he showed me how he could save me $1,000s and also improved my insurance coverage. He has done everything he has promised and more. Also, the staff at Gerard P. Smith Insurance has been great to deal with...very professional and competent."

Steve Jacobs

The Lobster Trap
"We chose the Smith Insurance Agency in Rochester, NY because of the size of your agency and the professionalism of your agents. Both of those criteria helped to bring us a very competitive insurance cost and unraveled the mess that was created by the insurance agency that we just left”

Richard G.